Breath Buddy identitySelected direction · July 2026

Measured Geometry

breath
buddy

01 · Mark + embroidery

Embroidery

The mark pairs a stable circular container with the asymmetric inhale-to-long-exhale path. The geometry stays constant across screen, thread and packaging.

breath buddy

Primary

Inverse

Blind deboss

ConstructionPerfect circle, preserved asymmetric breath path

Clear spaceOne quarter of the circle width

ColourOne colour only. The seam is always knocked out.

Minimum size24px digital. Physical samples still required.

Embroidery studies

Product example

Three treatment studies on the deep charcoal-blue colourway: tonal quilting, copper running stitch and a single topstitch echo of the silhouette. Each keeps the cream underside, copper piping and the copper closed-eye stitch, and each is shot the same four ways so treatments compare like for like. All remain references for physical sampling rather than production specifications.

Meridian channels

Five tonal quilted channels sweep the back, seams sunk into the wool. No copper on the body.

Selected study

Deep charcoal-blue plush with five tonal quilted channels sweeping across its back — in place — In placeMock-up

Deep charcoal-blue plush with five tonal quilted channels sweeping across its back — from above — From aboveMock-up

Deep charcoal-blue plush with five tonal quilted channels sweeping across its back — in hand — In handMock-up

Deep charcoal-blue plush with five tonal quilted channels sweeping across its back — detail — DetailMock-up

Sashiko rows

Sparse copper running-stitch rows cross each wing, following its curve.

Selected study

Deep charcoal-blue plush with sparse rows of copper running-stitch dashes on each wing — in place — In placeMock-up

Deep charcoal-blue plush with sparse rows of copper running-stitch dashes on each wing — from above — From aboveMock-up

Deep charcoal-blue plush with sparse rows of copper running-stitch dashes on each wing — in hand — In handMock-up

Deep charcoal-blue plush with sparse rows of copper running-stitch dashes on each wing — detail — DetailMock-up

Edge echo

One copper topstitch traces the silhouette just inside the piped edge. Body otherwise plain.

Selected study

Deep charcoal-blue plush with a single copper topstitch line tracing inside its piped edge — in place — In placeMock-up

Deep charcoal-blue plush with a single copper topstitch line tracing inside its piped edge — from above — From aboveMock-up

Deep charcoal-blue plush with a single copper topstitch line tracing inside its piped edge — in hand — In handMock-up

Deep charcoal-blue plush with a single copper topstitch line tracing inside its piped edge — detail — DetailMock-up

Woven seam label · ocean plush

Deep mineral embroidered Breath Buddy mark on cream woven fabric, seam entering low and settling after one soft rise — Deep mineral on warm linen

Tone-on-tone cream embroidered Breath Buddy mark — Tonal underside study

Wordmark in thread · BricolageProposed

The circle mark embroidered in coral orange thread on warm linen — Coral interruption · one per surfaceDirectional mock-up

Tone-on-tone circle mark stitched in deep mineral thread on deep mineral fabric, visible through stitch sheen — Tonal deep mineral · night colorwayProposed

Production check: preserve enough negative space through the seam that plush pile cannot close the path at label scale.

02 · Semantic colour

Color palette

The palette stays compact. Coral Orange is an intentional interruption, never a general background colour.

Deep Mineral

#304A50

Primary mark, wordmark, body text

Warm Linen

#F1EBDD

Primary background and packaging ground

Coral Orange

#E87C50

Breath cue, emphasis and controlled interruption

Sea Glass

#B7C9C4

Supporting fields, grids and quiet contrast

Contrast rule

Deep Mineral carries all small text. Coral Orange is reserved for large marks, shapes and emphasis.

Physical translation

Ink, fibre, thread

Each colour exists in three materials: ink on board, dyed fibre and thread. The digital value is the origin; the physical references below are proposed matches, confirmed only against printed Pantone books and dyed samples under daylight.

ColourDigitalPrint · coatedPrint · uncoatedTextile · TCX

Deep Mineral#304A50PMS 7477 CPMS 7477 U19-4516 TCX · Stargazer

Warm Linen#F1EBDDSubstrate, not inkSubstrate, not ink11-4302 TCX · Cannoli Cream

Coral Orange#E87C50PMS 7416 CPMS 7416 U16-1337 TCX · Coral Gold

Sea Glass#B7C9C4PMS 5595 CPMS 5595 U15-5205 TCX · Aqua Gray

Night · product#39434DPMS 432 CPMS 432 U19-4110 TCX · Midnight Navy

Copper · stitchThread-firstNo ink equivalentDo not printMatched on the cone at sampling

Warm LinenRuns as unprinted natural board or fabric wherever possible. It is a material, not an ink.

ThreadMatched to the TCX reference on the physical cone under D65 daylight, never to a screen.

CopperExists only in thread and piping. It is never reproduced as ink or pixel.

All conversions are proposed from digital values and remain unverified until checked against physical Pantone Solid and TCX books. Sign off ink drawdowns and dyed lab-dips before any production run.

03 · Typography

Typography

Bricolage Grotesque carries the identity across wordmark, headings and body copy. Its character comes from proportion rather than decorative flourish.

Bricolage Grotesque

breath buddy

A steady presence for the moments when your body needs help finding its way back.

DisplayBricolage Grotesque 50072–144px0.86

Section headingBricolage Grotesque 50048–96px0.92

BodyBricolage Grotesque 40017–22px1.48

UtilitySystem Sans 70010–12px1.35

04 · Photography

Photography

Soft daylight

Window light at morning or dusk. No strobe, no hard shadow, no gels.

Lived-in ground

Washed linen, oak, wool. Surfaces someone actually rests on.

Visible weight

The product compresses what it sits on. Never floating, never propped.

Hands, not faces

Human presence arrives as hands and laps. Faces stay out of frame.

Palette discipline

Scenes live inside linen and mineral. Coral appears only if the product carries it.

Low in the frame

Generous negative space above. The subject sits low, aligned to the grid.

Deep charcoal-blue plush resting on a lap in soft window light, two hands loosely settled on its back, faces out of frame — Held, not posed · hands and lapDirectional reference

The plush resting on a bedside table at dusk beside a warm lamp, deep blue body sinking into shadow — Dusk bedside · the night ritualDirectional reference

Wide morning scene of washed linen bedding with the plush low in the frame and generous negative space above — Morning linen · low in the frameDirectional reference

Daylight macro of the deep charcoal-blue wool, copper piping and cream underside meeting at a seam — Material detail · daylight macroDirectional reference

Counter-example: the plush shot on a bright white studio sweep in flat catalogue lighting — Avoid · white sweep, flat catalogue lightCounter-example

References are generated studies, not final photography. They set light, surface and crop for the launch shoot; the real product replaces them scene-for-scene.

05 · IllustrationPlaceholder · needs work

Illustration

A 48-unit grid controls the composition. Arches, circles and capsules may vary in scale, but they remain anchored to its intervals and crossed by the same breath line.

Measure first

Every edge, centre and interval resolves to the underlying grid.

Use few forms

One arch, one circle and one capsule are enough for a composition.

Keep it abstract

No literal coral, sea life, mascots or decorative geometric confetti.

06 · PackagingPlaceholder · needs work

Packaging

Packaging combines the soft wordmark with measured information, a quiet grid and one controlled coral interruption.

BB / 01

breath
buddy

a gentle weight for slower breathing

inhalelong exhale

4 kg

Ocean

settle into the weight

Primary packWarm Linen with Deep Mineral wordmark

InformationSmall system sans, aligned to the 48-unit grid

AccentOne Coral Orange shape or mark per surface

Folding carton

The carton

One tuck-end carton carries the identity at retail: Warm Linen board, two spot inks, and a coral interior revealed on opening. Every face is assigned before the converter is briefed, so regulatory copy never becomes a junk drawer. Structure shown diagrammatically — the converter owns the final dieline.

— Cut– – CreaseBoard · Warm Linen, unprintedSpot inks · 7477 C + 7416 CInterior · Coral Orange flood

Board[350 gsm · TBD] FSC-certified uncoated board. No lamination, no foil, no gloss.

PrintTwo Pantone spot colours only. No process photography on the carton — the product is met in person, not on a printed picture.

InteriorSolid Coral Orange flood on the inside faces. The one controlled interruption, revealed on opening.

BarcodeGTIN-13 bottom-right of the back face, Deep Mineral on white, 3 mm quiet zone. Never over texture or colour.

RegulatoryFibre content, origin, safety and compliance marks live in the lower back band and bottom flap — nowhere else.

Dimensions[W × H × D mm · TBD] — locked at product sign-off, then the dieline goes to the converter.

07 · Field notesPlaceholder · needs work

Field notes

A looser companion dialect: hand-stamped specimens in the identity inks — Deep Mineral and Coral Orange on Warm Linen. Where the measured system stays abstract, these carry the softer, hand-made register for social, print ephemera and packaging moments. Proposed, pending print samples.

Hand-stamped block print of two fern fronds in deep mineral and coral orange on warm linen grid paper — Sea fern · specimenProposed

Hand-stamped block print of a moon jellyfish with a coral orange bell and four deep mineral ribbons — Moon jelly · specimenProposed

Night page from the same notebook: warm linen moon and hill with coral orange stars on a deep mineral field — Night page · specimenProposed

Swing tag · mark + wordmarkDirectional mock-up

Square social card: Return home to yourself set in Bricolage Grotesque above a stamped deep mineral hill and setting coral orange sun — Return home to yourself · socialProposed

08 · LabelsPlaceholder · needs work

The label set

Three labels travel with every unit: a woven seam label, a printed care tag and a swing tag. Each reproduces the mark in one colour at small scale, so the rules here are stricter than anywhere else in the system.

Woven seam label · side seamWoven, not printed · [TBD]

Care tag · base seamPrinted satin · fields TBD

Swing tag · recycled board, cotton cordProposed

Minimum sizeMark at 9 mm embroidered, 6 mm printed. Below that, the wordmark stands alone.

Seam knockoutThe knocked-out seam stays open — at least 8% of mark width. Pile, stitch gain and ink spread must never close the path.

One colourEvery label reproduces the mark in a single colour. No outlines, no containers, no shadows.

Embroidery40 wt satin stitch, matched to the TCX cone under daylight. Physical samples sign off every label before production.